Anton Petkov

Anton Petkov currently serves as the Associate Vice President, Marketing, Devices and Solutions, Sanofi Global Diabetes Division. He previously held the title of Head of Global Marketing at Johnson & Johnson's LifeScan EMEA. He has an extensive marketing, sales and customer management experience with the proven ability to lead teams that identify, define and commercialise product innovation.  

In their latest study, “Access to Quality Medicines and Medical Devices for Diabetes Care in Europe”, the International Diabetes Federation Europe conducted a survey on the challenges people with diabetes are facing when seeking access to diabetes treatment. The IDF Europe outlined several of these challenges in the blog post “Improving access to medical technologies for diabetes care in Europe”, including limited access to information and education used for managing the disease. We would like to thank MedTech Europe for giving us this opportunity to share our insights and our approach on the accessibility of medical technology.