Brian S. Williams

Brian is a member of PwC's Global Healthcare Strategy team.  He advises biopharma and medical device executives on strategy and innovation. He has twenty years of investment and strategy expertise within healthcare.  

Prior to joining PwC, Brian served as an executive for two health care firms, including one early stage company where he quadrupled revenues in three years, leading to a sale of the company returning 10x invested capital.  Brian also supported the growth and sale of a venture backed, biopharmaceutical data management and performance analytics firm.  Previously, he spent a decade as an investor co-founding two top decile performing private equity funds.  

Global healthcare systems confound consumers and clinicians alike and cost more each year. Overall, we spend nearly US$10 trillion globally on healthcare with a wide disparity of access and outcomes. Chronic health conditions are increasing in incidence and prevalence in developed and emerging markets, further taxing clinicians, payers and hospitals. To serve growing populations of consumers demanding quality care that demonstrates clear clinical and economic value, access to and the provision of primary care needs to expand, enabled by technology and supported by non-physicians with a focus on prevention. “We need to flip the system on its head,” said Nancy Gagliano, MD, senior vice president at CVS Health and chief medical officer of CVS/minuteclinic. Rather than playing its historic role as gatekeeper to a scattered array of specialties, primary care will become the nexus, providing simplicity, value and better health outcomes. That will mean taking risks and challenging old assumptions. The global assumptions of looming physician and nurse shortages are based on outdated care delivery models. In the New Health Economy, with the emphasis on giving purchasers greater value for their healthcare dollar, do-it-yourself consumers and integrated care teams armed with a black bag of virtual tools are poised to reinvent primary care and close the gap. Traditional healthcare players will need to partner with New Entrants to adapt to a vastly changing healthcare market and achieve global objectives of lower costs, better outcomes and access points that meet consumer demands. With over US$3 trillion spent annually on healthcare, the U.S. market is at the forefront of the transformation of primary care. But, market incumbents remain susceptible to new entrants who identify and commercialize more flexible, lower cost, preventive care solutions in emerging markets. To understand how the New Health Economy will force changes in the provision of primary care,...