Ceren Aral Desnos

Ceren Aral Desnos will be acting as MedTech Europe's Interim Director of Legal and Compliance in 2018 providing assistance to the organization on legal, ethics and healthcare compliance issues, taking on Aline Lautenberg’s role during her maternity leave.

The recent winter Olympics have offered a thrill of competition along with a wonderful opportunity to connect for a short time with the world beyond our borders through this remarkable athletic event. The Olympics motto, “ Citius, Altius, Fortius” – swifter, higher, stronger – resonates with us as we think about the pace of technological progress in the medical sector, and the Olympic ideals of friendship, solidarity and fair play remind us that we need to work together to achieve the highest standards of business ethics as our companies pursue success in the rapidly evolving medtech field. The Legal & Compliance teams at AdvaMed and MedTech Europe are particularly proud of how innovative companies with global perspectives and worldwide markets have come together to collaborate to promote business ethics, corporate compliance and patient centricity on the global stage. The MedTech industry has had a stringent code of ethics for a number of years now-- because patients everywhere deserve confidence in the integrity of medical decision making. One high-priority area for these codes has been setting a framework for interactions with health care professionals (HCPs) both through the Code of Ethics of AdvaMed and the one of MedTech Europe . These interactions are a key component of medical technology research and development, and they are critical to ensure that HCPs have the latest information about safe and effective use of these technologies, ultimately for the benefit of patients. Over the last two years, MedTech industry organizations across the world have been focusing on ways to enhance their policies for interaction with HCPs. In particular, there is an international commitment to phase out the practice of “direct sponsorship” of HCPs at training and educational events. Under these new guidelines, instead of a MedTech company selecting individual HCPs whom they will support to...