David Perez

David Perez is president and CEO of Terumo BCT, a nearly  $1 billion, mission-driven biomedical company focused on unlocking the potential of blood and cell-based therapies. The innovative medical device company strives to advance patient care, broaden treatment options and improve patient outcomes through its technologies within the sectors of blood banking, transfusion medicine and regenerative medicine.  Leading Terumo BCT for nearly two decades, Perez is known for his engaging management style focused on results and relationships. His relentless attention to business fundamentals and operational excellence enables the company to grow, innovate and diversify.  

This blog is part of the GMTCC 2018 blog series. You can follow the conversation under #GMTCC and find more details and at gmtcc.com . Check out related blogs: Swifter, Higher, Stronger: Promoting MedTech Ethics on the Global Stage , Global Responsibility, Global Ethics and Compliance, Global Principles for MedTech Innovation and Progress and new challenges after 10 years of collaboration . The value of behaving with integrity is increasingly clear: companies who understand the importance of ethics attract the best people, protect their brands and maximise business performance. However, good behaviour is not something that happens by accident. Ethics is intentional . The question is how a company can develop an ethical culture that helps associates find more meaning in their work, appeals to more customers and end-users, and ultimately helps business to thrive. It is common for companies to state their mission, vision and values. But what really sets your company apart is by helping your associates truly understand these and live them daily. Training – and regular retraining – is essential. While leaders can and must set an example, they also must train and educate associates about exactly “what right looks like.” A single associate’s lack of knowledge can have consequences for your company. For example, what if a new associate comes from an industry where doing business on the golf course is the norm? That person may have high integrity but still need training on the unique requirements of the ethical code your company follows. Providing easy access to training material and delivering in-person training are vital. Where your business operates globally, training resources should be locally relevant and, wherever possible, translated into the local business language. For in-person training sessions, make sure associates’ questions are answered promptly, respectfully and completely – otherwise, they will stop...