Dr. Andreas Silber
Andreas is a Senior Director and a member of the European Medical Technology Competence Center within the global Life Sciences division of Simon-Kucher. He is based in Cologne.
After an apprenticeship at Siemens Healthcare, Andreas received his degree (diploma) in Industrial Engineering at the TU-Darmstadt (Germany). His studies focused on marketing, international project management, controlling and electrical engineering.
Following his studies, Andreas worked as an external assistant professor in the department for Management of Technology & Marketing at the TU-Darmstadt (Germany). In this position he supported the development of a global CRM program for GE Industrial Systems and led its successful implementation at GE Fanuc Automation Europe. In his doctoral thesis he designed a CRM-Process interface management concept for industrial sales.
At Simon-Kucher, Andreas is specialized in Pricing Excellence and Customer Relationship Management Programs for engineering, medical device and equipment companies. Andreas has managed several international projects and programs for leading suppliers in Europe and North America.