Jan Bordon is a Senior Director at Simon-Kucher & Partners for more than 9 years. He is a member of Simon-Kucher’s Global Medical Technology practice. Jan is leading Simon-Kucher’s digital health and health IT related commercial topics in Europe. He has successfully supported various companies on monetizing their digital innovations. He worked in all aspects of front-end optimization within marketing, pricing and sales. He developed market access, pricing and packaging strategies for various digital health products on engagements across Europa, US and Japan.