This blog is part of the GMTCC 2018 blog series. You can follow the conversation under #GMTCC and find more details and at gmtcc.com . Check out related blogs: Swifter, Higher, Stronger: Promoting MedTech Ethics on the Global Stage , How to create and maintain an ethical culture , Progress and new challenges after 10 years of collaboration , Distributors play key role in compliance, New industry code must safeguard independent medical education and Health data can transform our lives-but must be used wisely Trust between patients and their physicians is critical in healthcare. It empowers patients and enables them to make informed decisions knowing that their caregivers have their best interests in mind. Though the practice of medicine does vary in different parts of the world this is a universal constant. As such it is important that everyone understands how healthcare professionals interact with the industries, which provide the tools of modern medicine. The medical technology sector is one of those key industries which develops and provides novel solutions to healthcare problems old and new. The Global Medical Technology Alliance (GMTA), of which MedTech Europe is a founding member, represents the medical technology industry around the globe. We are proud to announce that the Alliance has agreed on a set of global principles of ethical business practices through a Joint Global Ethical Declaration . One of the most important missions of the GMTA has been to advance compliance and ethical business practices globally, in way that promotes innovation and enhances patient access to innovative technologies. The recognition of these principles which are universally applicable is a key step in ensuring this. The GMTA principles lay down simple and pragmatic approaches for the development of codes of ethics for industry around the world, underpinned by two simple concepts: 1) Supporting...