Martyn Inwood

Inspired by the company’s promise of Keeping People Moving, Martyn is a passionate supporter of value-creating innovation in orthopedics. With almost 30 years of healthcare experience across multiple Medical Devices platforms of Johnson & Johnson, Martyn is well-known for his proximity to the customers, his relentless commitment to the patients and his influential leadership style.

 

 

Innovation is the driving force behind the evolution of orthopaedics, continually delivering advances in surgical techniques and products. Now, technology improvements and data open up a world of new possibilities. Here are the top 5 areas where I believe innovation is transforming the field. 1. Co-creation: addressing unmet clinical, demographic and environmental needs We already know that paying attention to patient, surgeon and health care system needs, then working together with the industry’s best, leads to products that make a real difference. The development of new approaches to old surgical challenges, such as an anterior approach in hip replacement or lateral approaches in spine surgery, are made possible by new instrumentation and procedural streamlining. In knee replacement, we continue to focus on the 20% of patients that remain somehow dissatisfied. In spine surgery, 86% of surgeons report that instrumentation for spinal deformity needs improvement. We are also increasingly focused on infection prevention, responding to the critical needs created by an aging population, and playing our part in supporting sustainable hospital systems. 2. Material innovation: technological advancements fuel engineering excellence The increased demand for orthopaedic procedures calls for the exploration of advancements in technologies like 3D printing and innovations in material selection – like the utilisation of strong, lightweight titanium in many orthopaedic devices. We also see innovation in hybrid medical devices combining implants with instruments to help get the job done more efficiently than ever. Hospitals value such solutions as they not only often result in reduced procedure duration, increased efficiency and space optimization in operating rooms, but also enable inventory management improvements and cost savings. 3. Truly personalized medicine: no longer a pipe dream – but rather a dream come true The move toward virtual surgical planning, along with patient-specific implants, is revolutionizing care standards. Advances in personalised orthopaedic...