The recent pandemic has bluntly exposed some of the gaps in our healthcare systems across Europe and one thing stuck with me the most: we were not prepared. In many ways, we can think of this as a test run of how the world responds to large-scale healthcare crises. There are more complex threats ahead, one of them being antimicrobial resistance (AMR). The topic has gained a lot of attention and awareness over the past years, but I continue to ask myself: are we on the right track to manage this public healthcare crisis in all its different aspects? Are we doing enough to slow it down? Are we ready to handle it? AMR has global impact not only burdening healthcare systems (estimated 10 million deaths by 2050), but also the economy (1.5 billion EUR yearly) [1]. We are in very diverse states of dealing with it, i.e. in most European countries, access to antimicrobial drugs is highly regulated, whereas the situation in Africa or India is very different. Medications in some of these places are available over the counter with no prescription, keeping resistance on the rise. And as we have learned the hard way, microbes do not care about borders. AMR awareness AMR is a continuously increasing problem and therefore rightly stressed by many of the high-level organisations such as the United Nations [2], the WHO [3] and the European Union [4] with dedicated AMR calls to action or action plans. One objective they all have in common is the urge of increasing awareness and understanding of AMR and its consequences. In my perspective, this is the most crucial thing based on the recently published AMR preparedness index [5] and personal experiences. As professionals in the medical technology industry, we are exposed to these topics eventually, but the...