For a 3rd year in a row PatientView has published its study on “The corporate reputation of the medical device industry – from the patient perspective”. As in the past the reputation of the medical device industry and specific companies are measured by hundreds of patient groups from all over the world. In the latest survey, conducted in March-April 2014, we gathered the views of 428 patient groups, with diverse specialties, from 54 countries. Also, as in previous years, there was strong European representation among these groups in latest study—86% come from Europe. The bias is intentional, but also reflects the fact that the patient movement is rapidly expanding in that region. The good news For the very first time, the medical device industry ranks as the most respected of all healthcare sectors, outstripping even retail pharmacy, which came first last year. With 60% of respondents saying that the medical device industry has a “good” or “excellent” reputation in 2013-2014, that places the medical devices ahead of retail pharmacists, private healthcare services, biotechnology companies, generic drug manufacturers, multinational pharma companies, and insurers (not-for-profit and for-profit) —from the patient perspective. Reputation of the medical device industry—compared with other healthcare sectors How do you think your organisation’s members (or the people you represent) would rate the corporate reputation of the following healthcare industries in 2013-2014? Percentage of respondents stating “Excellent” or “Good” The other piece of good news for the medical device industry is the continued perception by the great majority of patients that manufacturers of medical devices continue to remain strongly innovative, producing high-quality products, while at the same time ensuring patient safety. Not such good news after all But despite this positive feedback there are signals that not all is well in the medical device world. When asked an entirely...