Director, Head of PR at AXON
Sam Barnes spent 7 years working in marketing roles for GlaxoSmithKline and Novartis, and 10 years working in communications for Burson-Marsteller and Weber Shandwick/dna medical communications before joining AXON in 2010.
Sam specializes in public relations and is particularly passionate about developing communications strategies that integrate multiple disciplines across PR, medical communications, market access and clinical trial communications campaigns.
1 blog from the author
Posted on 09.08.2011
Facing up to the Social Media Challenge – How Should the Industry Engage with Consumers?
Next week, pharmaceutical, biotechnology and medical device companies will change the way they interact with consumers on Facebook. These changes are occurring, not based on new communications strategies or industry regulations, but because Facebook itself is changing its policies.