Serge Bernasconi

Chief Executive Officer, MedTech Europe

Mr Bernasconi has 40 years’ experience in the world of pharmaceuticals, medical technology and trade association leadership. He has worked in senior leadership position in companies such as Johnson & Johnson, Schering Plough (now Merck), and Medtronic. He has exercised his leadership in various geographical areas around the world, including, the US, Europe (France, Italy, Belgium, Switzerland), Turkey, the Middle East and Africa.

Throughout his career he has been involved in trade association activities and responsibilities both for the pharmaceutical industry and the MedTech Industry. Prior to become the CEO of Eucomed and EDMA and then MedTech Europe, he had been elected President of APIDIM (The French Association for the Promotion of Innovation in Medical Devices), and Vice President and Treasurer of SNITEM (French Medical Technology Industry Association).

34 blogs from the author


Posted on 27.07.2021

This is no time to further unsettle EU medtech legislation

Policymakers spent years on agreeing on one of the most modern medtech rules in the world – this should not be undermined by revisions to horizontal legislation. As Brussels powers down for a short summer lull, I find myself in a reflective mode. The pandemic has transformed our lives – suffice to say that we […]

By Serge Bernasconi Chief Executive Officer, MedTech Europe


Posted on 21.04.2016

Promoting diversity and innovation: European MedTech Week 2016

Do you remember the last time you have used a medical technology product? I think a lot of people, including myself, will answer that it was quite recent. In fact, medical technology is all around us – diagnosing, monitoring and treating virtually every disease or condition. And in the 2nd edition of the European MedTech […]

By Serge Bernasconi Chief Executive Officer, MedTech Europe


Posted on 13.04.2016

Finding solutions to notified bodies challenge is crucial

It is important that the medical technology sector functions within a healthy ecosystem. Our sector needs an environment that is open, supportive and free from unnecessary bureaucracy in order to innovate and provide patients safe and effective solutions to their condition. Within the product lifecycle of a medical technology product, we work with patients, doctors, […]

By Serge Bernasconi Chief Executive Officer, MedTech Europe


Posted on 04.03.2016

The role of medical technology in the 4th Industrial Revolution

Digital technologies have made our lives move faster, easier and be more connected. And in the realm of healthcare, we have seen this rapid advancement on how we diagnose, treat and cure patients. The healthcare sector is transforming and evolving fast thanks to the advent of technologies. And our sector, the medical technology sector, is […]

By Serge Bernasconi Chief Executive Officer, MedTech Europe


Posted on 26.11.2015

My 5 predictions for the medical technology industry in 2016

The year 2016 is just around the corner. While there are still weeks before we say goodbye to 2015, I’m going to write a few thoughts on what I think will be the key themes for the medical technology industry next year.  I did a similar blogpost last year and I’ve done another round for […]

By Serge Bernasconi Chief Executive Officer, MedTech Europe


Posted on 10.11.2015

During Trilogue, IVD and MD files should be treated on their own merits

A month ago, the trilogue on the medical devices (MD) and in-vitro diagnostics (IVDs) regulation proposals have started.This discussion between the Council of the European Union, European Parliament and European Commission is one of the last steps of the process to land a consolidated text for the regulation. It’s almost the end of the road […]

By Serge Bernasconi Chief Executive Officer, MedTech Europe


Posted on 22.10.2015

What’s with all the unnecessary complexity on the medical device revision?

In my view, a good legislation needs to be clear and feasible. A regulation that breeds complexity doesn’t help anyone. The medical device discussions are coming to an end with the current trilogue discussion between the European Council, Parliament and Commission. While we welcome the general direction of this regulation, I worry about the unnecessary […]

By Serge Bernasconi Chief Executive Officer, MedTech Europe


Posted on 24.06.2015

Turning innovation into value that stays in Europe

The medtech industry in Europe is made up almost uniquely of Small and Medium-sized Enterprises (SMEs). These have brought incredible innovations to patients, healthcare systems, the economy and society, and will continue to do so in the future. But if we put ever more data demands on these companies, in return, they need to be […]

By Serge Bernasconi Chief Executive Officer, MedTech Europe


Posted on 19.05.2015

MedTech Week 2015 – Celebrating the value of medical technology

From 15 to 21 June the European medtech industry will organise its first “European MedTech Week”, a series of activities and events to celebrate medical technology throughout Europe. This week will be an opportunity for every healthcare stakeholder to experience a whole range of medical technologies in the convenience of their own country. The medtech […]

By Serge Bernasconi Chief Executive Officer, MedTech Europe