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In Europe, health data are considered so sensitive that processing them is generally prohibited in the EU, unless that processing follows specific guidelines. For example, the prohibition does not apply when sharing data is essential to providing healthcare, where those data are handled by a Healthcare Professional (HCP) subject under national law and subject to professional secrecy laws. With the rapid growth in diversity of medical technologies though, more and more medtech companies are processing health data on behalf of HCPs. 

Consider the cell phone.
As an engine of change, it is a romantically disruptive one, a technology that crisscrosses borders and thrives on connection in all its forms – to networks, to people, to the world. Already, in areas of Africa and India, mobile phones play every part at once, bankers and pharmacists and secretaries rolled into one. In developing countries, the path of least resistance to modernization is flung up one phone tower at a time. They have taken a platform we have spent on Angry Birds and advertisements, and woven a way of life.

World Health Day approaching us on April 7^th is meant to raise awareness on the endless host of hurdles that undermines our health and therefore, our quality of life. Public health is about making sure that the external factors that determine our health are governed by policies that have people’s well-being at the very heart of their mandate. EPHA, Europe’s leading NGO advocating for better health, is committed to that very principle.

This year marks EPHA’s 20^th anniversary in advocating EU and European policy-makers on public health. Bringing today’s leaders to focus on people’s health is not an easy task. The medical devices and in vitro diagnostics files appropriately represent the juggling effort that advocating for public health usually turns out to be.

As an activist for maternal health rights in Romania and the Head of the White Cross Foundation for Maternity Healthcare Services, increasing health literacy and access to healthcare for as many Romanian mothers as possible is extremely instrumental to me. It is important that they understand the role and significance of prenatal tests. Though we [my organisation] had already been directing women to Lab Tests Online as part of an effort to help them better understand the role and importance of these tests, we relied on the languages that were available – English, French or German (as most educated women in Romanian are fluent in at least one of these languages), Hungarian (as Romania has quite a large Hungarian-speaking minority), Italian and Spanish (spoken by many low-income Romanian women who engaged in seasonal work in Spain and Italy). Unfortunately, the great service Lab Tests Online sites provide was not available in Romanian, or at least so was the case until the launch of the country’s own site in November 2012 through the noteworthy efforts of the Romanian Association of Medical Products Providers.

For the past two years, I have been working with great passion on the subject of mobile health (or mHealth), having set up the global mHealth programme of the GSMA – the organisation that represents the interests of mobile operators worldwide. I am therefore very pleased that the momentum for mHealth has really been building.

Two weeks ago I attended the eHealth 2012 conference in Copenhagen, along with 2 500 other delegates, policy makers, providers, industry and many others. Coming out of there, my strongest take-away is the amazing opportunities innovation in technology can bring -for patient empowerment, improved health and more efficient provision of care – and the frustratingly slow pace at which it is being adopted in the health care system.

My pulse is already racing at the prospect of this year’s MedTech Forum. The sequence of events following the 2008-2009 banking crisis has played out rather predictably with a broader economic crisis emerging in 2010 and only this year has the full force of public sector impacts been seen as the spending or money printing spree used to avoid deep recession has shifted to efforts to rebalance economies and pay back the debts that were created by ten years of fiscal laxity.

eHealth is booming, hospitals, doctors, clinics, SMEs, big companies, everybody seems to be developing an app nowadays. It is great to see how many people are throwing their weight behind eHealth initiatives in every possible way: remote monitoring of demented senior citizens by means of image interpreting software, decision support systems, …, you name it. […]

When health and technology go hand in hand, safe, efficient and cost-effective solutions are often the result. Realising the immense potential that these two fields possess if they are well attuned to one another, the Commission is focussing a lot of its attention on eHealth and the benefits that these exciting technologies can bring. But not only the Commission is showing increased interest – people are talking about it, thinking about it or working with eHealth technologies.