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The way we look at healthcare is changing.  Personalised diagnostics is bringing management of health into the hands of the patients.  This was one of the recurrent themes at this year’s South by Southwest event held in Austin, Texas. Numerous events have highlighted the importance of diagnostics and the movement towards self-empowerment. Through wearable devices, […]

2015 has been predicted, by many commentators, as the year that digital health will officially ‘’take off’’ due to increased consumer-wide acceptance, a growing array of digitally enabled health applications and increased investment levels. All of these factors are contributing to the cause for more and more leading consumer brands to enter into the digital […]

Eight years ago, I was interviewing executives of a prospective Chinese distributor for my employer, a publicly-traded medical device company based in California. “We understand that it is hard to do business in China without paying kickbacks to physicians and hospital administrators” I observed. “How do you handle this?” Without hesitating, one of the executives […]

What you can learn from Coloplast’s perspective-driven approach to innovation.
Coloplast, a long established leader in ostomy and continence care, was losing its competitive edge. Despite an endless stream of new products with ever more new features in the pipeline, they kept missing their sales targets. Coloplast found that its traditional market research was only leading them further astray: the research reported that there were thousands of possible problems to solve in ostomy care—some related to the issue of leakage—but it couldn’t offer any insight into which ones mattered the most to users and why. Management knew that they needed to have a clear answer to the company’s most fundamental question: what problems are we trying to solve?

Can MedTech compete in globalised markets? Here’s a selection of five leading views on healthcare consumarisation.
The lure of wearable technology and its application to health is tremendous- so tremendous that even the richest company on the planet-Apple, can’t resist it apparently. And so goes the recent insider news that has captured the attention of people worldwide “Apple is developing software and sensors that can predict heart attacks”. Not so fast Apple, not so fast….

Electronic patient files, imaging diagnostics, electronic medical records, picture archiving and communications systems, home care, as well as self-diagnostics: The healthcare system has long since arrived in the Digital Age. The ever more intensive use of digital information will completely revolutionize the healthcare system as we know it. According to the PwC study, “Emerging m-health: […]

The practice of medicine is meant to keep people well or help them get well so they can live a full, productive life. Technology provides tools toward that goal. It can help relieve pain and suffering or prevent it. But too often we get so excited about technology we lose sight of what’s really important, helping human beings live better. And when it comes to the millions of people living with chronic conditions, and now “chronic cancers”, we need to really understand their lives with an illness to know how technology can help.

A 3D Printed Breakthrough for Complex Children’s Fractures from Materialise NV on Vimeo. Imagine  that you break your arm and it heals back together incorrectly, making it difficult to perform simple, everyday tasks. Wouldn’t it be wonderful if your surgeon could use medical imaging data from your arm, make a 3D virtual model and test […]

Editors’ Note: This post is part of a series on Consumerisation of Care. Follow the conversation and learn from industry experts using the Twitter hashtag #mtf2014. Digital technologies are changing how companies innovate, interact and do business. Consumer industries such as retail, electronics, and telecommunications already use digital technologies to more closely connect to customers, better […]